- #How to track ip address in google analytics install#
- #How to track ip address in google analytics code#
You can also view events related to those IPs, like form submission or email opt-ins. These tools often allow you to see which IP address visited your site. Most landing page tools will show you IP address data for visitors. If you absolutely must collect and store IP address data, here are a few places you may want to look at. Tools that may track and report IP addresses Google decided a long time ago they wouldn't store this information, and given the developments in internet privacy regulations, that stance is unlikely to change. There are privacy issues with collecting and sharing IP address information. Why doesn't Google Analytics share IP address data? You can't even verify your exclusion filters, because Google completely removes any IP data before it gets to your reports. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn't provide that data to end users. IP addresses are not available in your Google Analytics reports Although the data from each user's service provider (ISP) are visible in your reports, their IPs are not. Any IP data that hasn't already been anonymized, or filtered, gets scrubbed at this point. Google Analytics data processingĭuring the processing stage, Google transfers data to a reporting database, which strips IP addresses along the way. This exclusion filter removes traffic generated by the filtered IP from going into your reports. Here's an example of an internal IP address filter. This filter prevents internal traffic from diluting their reports. Most users filter their home/office IP address out of their reporting data. These stages are where you apply your filters for IPs.
#How to track ip address in google analytics code#
You anonymize IPs by adding a function to your tracking code that tells Google not to track IP data on your site.Īfter collection, IP addresses enter the configuration and processing stages of Google Analytics. Some Analytics users have to anonymize IPs due to the tracking regulations in their area. You can anonymize the IPs coming to your site at the point of collection. Collecting IPs is a necessary component of data collection.
That was my way of telling an analytics joke!)Įach one of these tracking solutions collects IP addresses. If you're super old school, you can even use urchin.js. You can also use gtag.js, analytics.js, or ga.js. Google Tag Manager is probably the easiest way to add your tracking code.
#How to track ip address in google analytics install#
There are many different ways you can install the Google Analytics tracking code on your site. The addresses are picked up by the javascript embedded in your Google Analytics tracking code. The collection stage is where Google collects IP addresses.
Data collection and Google Analytics tracking code
Most of us only think about the reporting component of Google Analytics, because that's where we do our work.īut, by the time our data hits the reporting stage, it's been scrubbed and processed by Google. There are four components of data processing in Google Analytics. To answer Kate's question, let's take a look at how Google collects and processes IP Data. Kate's question is the perfect topic for a video because there's often confusion around IP tracking in GA. Kate, from our Analytics Course, asked one of the most common problems I hear about IP tracking in our private Facebook Group. She wants to know if she can see the IP data in her Google Analytics reports. If IP tracking is essential for you, we'll also share some tools you can use that don't filter IP data out of their reports. To get a clear understanding of how IP tracking works in GA, let's walk through how Google processes your analytics data. So it's not something you can access via the reporting interface. That means every Google Analytics hit from your tags is attached to an IP address.īut Google truncates this data before it enters your analytics reports. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time.
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